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Posted by: Victor Karanja on 28/04/2020

10 Things and Tips to Consinder When Buying the Best Makeup

10 Things and Tips to Consinder When Buying the Best Makeup

Origin of makeup use. The ancient Egyptians are the first notable civilization that is proven to have used some type of makeup. They used a mixture of copper, lead, metal, burnt almonds, and ash. The resulting paste was called khol; it was used by both men and women to paint all around their eyes. This circle was meant to ward off evil eyes, spirits, and the dangerous desert sun. Scientists have proven the lead in khol helped them fight infections but killed them in the long run.

The Greeks and Romans also painted their faces with powder made of ground minerals and stones. From the middle ages, only lower class and easy-going women would paint their lips, cheeks, or eyes. Women used a mix of lead and vinegar to paint their faces, necks, and chests called ceruse. Ceruse caused hair loss and muscle paralysis or death in the long run. Portrait photography became popular in the 1800s, the application of makeup became standard before sitting for the photo, and mirrors also became affordable to the public.

This lead to the popularization and development of makeup. But the most significant impact came with motion pictures when actors transitioned from stage to screen; they used a lot of makeup for better visibility, but it did not look too good on screen. In 1914, Max Factor developed a greasepaint foundation that did not crack or cake, which was very popular with Hollywood actors both on and off-screen. He later developed the lip-gloss and the eyebrow pencil and popularized the name makeup. 

In the 1920’s he took his makeup to the public with the promise they would look like their favorite actors. He started by distilling a mixture of petroleum jelly and coal dust into cake form and selling it to the public as mascara. L Williams started the Maybelline Company in 1915 and gained great success. In the 1950s, Charles Revson co-founder of Revlon made nail polish popular in the United States by leading advertising campaigns for matching lipstick and nail polish.


Revson gained competition when Hazel Bishop developed a lipstick that stayed on, also known as the kiss-proof lipstick that was very successful in the market. Her success brought about the lipstick wars, but Revson proved the better businessman and other business personalities of the time like Estee Lauder, who gave out free samples and gifts of the skin cream she developed with her uncle. Lauder's empire ended up including other companies such as Clinique and origins. 

Modern-day, cosmetic companies, claim to have perfected their recipes for cosmetics and reduced their side effects. Most products share the same ingredients. Foundations are made of a moistening base made from water, oil, or war, a filter like a talc for smooth distribution and pigments like iron oxide to match it to the skin tone and jojoba oil for dry skin or salicylic acid for acne.

Eyeliners consist of film formers, which are what you paint around the eye and thickeners; these help the film formers stay on. It may include pigments of iron oxide depending on the shade of it. Eye shadow consists of base fillers and binders, the base is made of talc, mica, or kaolin clay, and the binders are made of zinc or magnesium derivatives. In cream for it may include waxes and oils in the base that dry on the lid for long-lasting color.

Mascara is made of carbon or iron oxide pigments for the color and waxes and oils like lanolin, paraffin, or petroleum, so it stays on the lashes. Waterproof mascaras only difference is the water content used.  Lipstick consists of wax, oil, moisturizers, and pigment. Oils like olive oil, castor oil, mineral oil, or lanolin give lipsticks their shine. A recent addition is vitamin E, and Aloe Vera keeps the lips moist and dewy.

In 1938 the FDA (Food and Drug Administration) was given a limited role in regulating cosmetics. However, the FDA does not inspect or test cosmetics before they hit the shelves; instead, each company is responsible for self-regulating. If a product is substandard, the company is expected to recall it; the FDA uses legal means to make it so. Cosmetics have been excluded from medicine and drugs because they do not alter the skin or structure of the body, making the FDA's role limited.


California passed the safe cosmetics Act in 2005, which requires cosmetic companies to disclose their products ingredients in their products. The European Union and Canada have strict rules about ingredients in cosmetics. Representatives are also seeking to give the FDA more power in the cosmetics industry, but it is still a working progress.

Tips for buying the best makeup.

With all the different products from different brands, makeup shopping can be intimidating. Here are tips to help you navigate the cosmetics counter

1. Utilize the know-how of the salesperson: Makeup counters are equipped with trained personnel to guide you on your purchases. Make inquiries about different brands, ask about the products you should use on your skin type and tone, ask about lipstick colors and the mascara types. A salesperson is in the best position to provide you with information about the products.

2. Have a shopping buddy:  It does not hurt to have an extra honest opinion on the product you intend to buy. An extra pair of eyes can be the difference in choosing the wrong shade foundation or between getting into debt over an overpriced product. A friendly, honest opinion can give you the courage to try something new or make sure you are getting value for money.

3. Look the product up online: Salespeople are put on that counter to sell, so it is advisable not to trust everything they tell you blindly. Look for reviews online on the product you intend to buy, and while you are at it, look for online stores that might offer a lower price than the store. From the reviews, you will get information on the product, and if you do find a lower price, it raises your bargaining power at the store or order online as they provide free shipping. 

4. Be familiar with product ingredients: Research on product ingredients and their specific purpose. That way, you will be able to identify what will work best for your skin type. For instance, benzoyl peroxide is good for acne but dries up the skin, so it is not advisable on people with dry skin.


5. Register for promotional programs: Apart from receiving free promotional merchandise for being a loyal customer, these companies often send a sample of their products and a user guide if need be. That way, you get to try out different brand products and decided which works best for you before ordering. 

6. Simply ask for samples: ask for samples of products from the store or company, they are not always available, but it will not hurt to try. Plus, a sample is the best way to test what is available in the market and find out what works for your skin.

7. Be aware of your skin undertones: Color cosmetics becomes a piece of cake if you know your skin undertones. Yellow or peach based foundation for warm undertones and neutral or pink- base for cool undertones.

8. Do not wear makeup: This allows you to try out the products on your face at the counter, which will make purchasing decisions much more straightforward. For hygiene reasons, it’s advisable to carry your applicators.

9. Make smart purchasing decisions:  For instance, if you wear foundation every day and mascara occasionally. Foundation should be what you spend on. Look for better deals at different stores, including online stores, for better savings on your purchases. Make a budget to know what you can purchase and how much you can spend.

Skincare benefits of makeup

The cosmetics you get from the drugstore do not compare to the high-quality cosmetics you can get at the spa. Medical-grade cosmetics provide several benefits:

  1. High-quality cosmetics come with in-built sun protection. Many of the natural ingredients in high-quality cosmetics also protect the skin from UVA and UVB rays.

  2. They contain skin-friendly ingredients that do not aggravate acne breakout. They prevent pimples by not clogging pores. 

  3. High-quality cosmetics contain ingredients that promote the healing of the skin naturally by providing essential vitamins and minerals.

  4. The best cosmetics are light and cover a lot of area with very little product saving you money while giving the skin a lovely natural look without looking caked on.

  5. High-quality cosmetics reduce the appearance of acne and skin redness. They help even out the skin tone with minimal product, helping improve appearances of faces with a breakout. 

Negative effects of makeup

While wearing makeup can make us look and feel good, it comes at a price. Applying makeup for a long time can seriously affect your health.

1. Headaches 

Some chemicals like Diazolidinyl, urea, and DMDM Hydantoin are common ingredients in most cosmetics as an antimicrobial preservative. These chemicals cause headaches, irritation to the mucosal membrane, and damage the eyes.

2. Hair Problems

 Hair products like gels, serums, shampoos, conditioners, and hair sprays contain several harmful chemicals that set your hair the way you want but end up damaging your hair if used for a long time. They can cause dandruff, scalp redness, thinning of hair, hair discoloration, and hair loss 

3. Acne

Makeup in the form of liquids and creams clog the skin pores leading to the formation of blackheads. If not cleared, this blackhead can form acne; hence it’s essential to wash off makeup before going to bed. 

4. Allergies

Parabens (ethyl-paraben, butyl-paraben, and isopropyl-paraben) used in cosmetics as preservatives are known to cause allergic reactions such; skin irritation, blotches, and blemishes. Salicylate also causes painful rashes or hives on sensitive skin. In most cases, the allergic reactions are unnoticeable until the symptoms are severe. 

5. Eye Infections

The eyes and the skin around them is the most sensitive part of the face. Too much makeup can be damaging to the eyes as it seeps inside and causes irritation. Mascara and eyeliner affect the growth of eyelashes and can be room for breeding bacteria, causing infections.

6. Infertility

Cosmetic products are directly absorbed into the skin. Butylparaben found in all cosmetics affects the secretions of testosterone and the function of the male reproductive system. Though women are the primary consumers of cosmetics, it is important to note the effects of parabens.

7. Aging

Chemicals present in cosmetics products destroy the skin in the long run. Wrinkles and patchiness of the skin start to appear over time. Also, cosmetics companies make a lot of money selling anti-aging products; hence they do not reduce the aging effects in their products.

8. Ph Imbalance

Using cosmetics for a long time interferes with the endocrine system and the proper working of the thyroid gland. Acne-removal scrubs and deodorants use triclosan to keep them free of germs. It gets absorbed and accumulated in the body and affects the thyroid gland. This causes hormonal secretion imbalance, which leads to headaches, weight gain, and depression.

9. Cancer

Chemical-based cosmetics contain toxic and carcinogenic ingredients; regulations only require testing before they are sold. Cosmetic companies only need to show there are no immediate side effects. As such, there is no research on the long term effects of the ingredients. So, it is best to avoid products with these ingredients;

Formaldehyde and formaldehyde-releasing preservatives (Quaternium-15, Diazolidinyl urea, imidazolidinyl urea, DMDM hydantoin, and 2-Bromo-2-nitropropane-1,3 diol)

  • Phenacetin
  • Coal tar
  • Benzene
  • Untreated or mildly treated mineral oils
  • Ethylene oxide
  • Chromium
  • Cadmium and its compounds
  • Arsenic
  • Crystalline silica (or quartz)

10. Skin Discoloration

Sunscreens, moisturizers, toners, and creams bleach all darken the skin after regular use. Inferior quality products contain ingredients that cause severe side effects like skin discoloration. It can be patches, pigmentation, uneven skin tone, redness, or freckles. Avoid chemical-based products, try herbal products, and always check the label before buying any product. 

From ancient civilizations, the search for beauty continues. With regulations put in place, makeup has become safer. It is being made safer still with options like natural makeup, which lack preservatives and fragrances, which may cause harmful ingredients coming up. Mineral makeup is one of those natural options. It comes with claims of it’s better for the skin, although this has not been proven yet. The battle for safe makeup will continue for a while. As a buyer and a user, be conscious of what you put on your skin. 

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