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Handshake Social Media

Professional Services
Nairobi, Nairobi

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  • Marketing, Marketing Assistant, Social Media

More About Handshake Social Media

Social Media is a communication channel for creating/enhancing an engaging relationships between brands and customers.Marketing through social media isnt a new wave anymore in kenya.It has been there for over 10 years now.Companies are now creating social media strategies so as to be in a better position to leverage on the merits of this type of marketing.A strategy if formulated and implemented correctly gives you an edge over your competitors because you already know what works for them,who your audience is,when do they consume which type of content?This is an area where majority of small and medium enterprises need help.

Another challenge that businesses face is the lack of knowledge on this type of marketing.This  is because social media changes everyday,keeping up with social media while its not the only marketing you do  but part of the larger marketing strategy you are executing is not easy.Marketers are already overwhelmed  especially those running on thin budgets.Social media marketing being a component of the larger marketing there is a need to outsource  some of your services to agencies and contractors who specialize on digital marketing or specifically Social media marketing because its their core business and they have expertise.Outsourcing is an opportunity for them to learn and get knowledge about latest  and effective digital marketing tools and strategies that have a positive impact on their bottom line.

Social media Return On Investment is another area that very challenging because of obsession with vanity metrics for example likes,and followers.

Handshake Social Media Specialties